By steadfastly maintaining a high level of consistency in her productions and those tracks getting top-tier placements, Korean-American producer TOKiMONSTA is having an incredible 2014. Add to the list of her plaudits her latest remix for New York-based and Odd Future-affiliated vocalist Kilo Kish's "IOU" being the centerpiece of an advertising campaign for clothier H&M.
The video for "IOU" dropped today, and is part of a crowd-sourced contest that allowed fashion-forward dance music fans to walk along a virtual runway while being videotaped at "H&M Loves Music" events at Coachella, as well as UCLA, University of Texas – Austin, and Penn State University. Directed by Nathaniel Brown (credits with Kanye West, Drake, Jay Z, and Beyonce), Kish (who is a featured model in the "H&M Loves Music" campaign) appears "alongside" the crowd-sourced models walking to the funky, percussive and seemingly effervescent feeling remix.
