Sony Pulled Off A Brilliant Coffee Shop Prank To Promote "Carrie"

PR genius.

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Complex Original

Image via Complex Original

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Still unsure on the Carrie remake, despite a solid trailer? Sony's got you covered with this genius promotional stunt. With the help of a few actors, well-placed hidden cameras, remote-controlled tables and chairs, and a fake wall, a film crew convinced a NYC coffee shop full of unsuspecting patrons that a real-live Carrie was in ther midst.

A stuntman "accidentally" knocks Fake Carrie's coffee over and she sends him and everything around her flying, while the cameras capture the customers' hilarious reactions. Unsurprisingly, the video has already gone viral, with 3.7 million views and counting. See for yourself above. The new Carrie adaptation, starring Chloë Grace Moretz, hits theaters October 18.

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