Yahoo is determined to weather its tough times despite the odds. The company is reportedly considering a YouTube rival as it continues to fixate on video as a potentially major revenue stream.
According to Recode, Yahoo is hoping to poach some of YouTube's biggest stars and channels by offering more competitive rates than the Google-owned video platform. It supposedly intends to convince major content creators to ditch YouTube by guaranteeing them larger slices of the ad revenue pie. Rather than an open, free-for-all video network, however, Yahoo is reportedly focusing on a content-driven venture that would leverage existing names and networks.
“Yahoo Screen was part one,” an unnamed producer working on the video project told Recode, referencing the company's new video streaming app. “Now, this is part two.”
[via The Verge]
