In an understandable move, Burger King will fulfill your childhood fantasies of eating whatever you want, whenever you want it.
According to BurgerBusiness, the chain will introduce a new "Burgers at Breakfast" menu that pairs your favorite lunch and dinner selections with A.M. choices. In the past, you couldn't get a burger until 10 a.m. at the earliest, but screw the rules. Burgers all day:
The company told BurgerBusiness.com that 5,000 restaurants have opted in to run the Burgers at Breakfast program, although it is not in that many locations yet. One operator told BurgerBusiness.com her stores would be activating the program by the end of this month, once merchandising materials such as drive-thru signage arrived. She said radio advertising would support the program.
Burger King explained the move in a statement to BurgerBusiness:
None
Hey, "Have it your way," right?
[via BurgerBusiness]
RELATED: 10 Legit Burgers You Can Make at Home
Send tips, photos and news developments to cityguidetips@complex.com.