PROMO: Sony Alpha Cameras: Mirror, Mirror, Not at All

Sony Alpha ditches the mirror, yet gets clearer.

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Image via Complex Original
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Technology today is all about getting better while simultaneously getting smaller. And Sony’s Alpha camera line recently made one such bold step by adding mirrorless technology to its interchangeable lens cameras.

These state-of-the-art cameras are optimal for photographers who want professional grade shots from equipment that is lightweight in handling but don’t skimp on performance or quality. So how do the mirrorless interchangeable lens cameras pull this off? Well, the answer is right there in the name. While most cameras contain a mirror inside of them that’s necessary to the photography process, Sony’s Alpha line has managed to remove that mirror and replace its functionality with new advanced technologies right into the body of the camera. The result is a line of lightweight, pro-grade cameras that take impeccable pictures.

What else do you need to know about these mirrorless miracles? Here are a few features we figured you might find interesting:

1. The world’s fastest auto focus technology (a6000 model only), ensuring you’ll never miss a pic while waiting for focus again.

2. They’re able to shoot up to 11 frames per second (a6000 model only).

3. Full Frame image sensors that provide dynamic range and low light shooting capability (a7 models only).

4. Wi-Fi/NFC connectivity allows instant sharing. No need to plug-in or sync.

5. They have the ability to capture great images even in low light.

6. Their touch screen layouts are super user friendly and great for selfies, too (certain models only).

7. They have full 1080p video capability.

8. OLED viewfinders! (Certain models only.)

9. With over 50 interchangeable lenses, you can get the exact look you desire.

10. The vast series of PlayMemories Cameras Apps™ allow you to change and configure your images without any need for post-production.

For more on Sony’s Alpha Mirrorless Interchangeable Lens cameras, visit here.

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