Derek Zoolander would hate the new billboards for Marvel’s upcoming Ant-Man.
Marvel continues its on-the-nose, but effective, marketing for Ant-Man by following an ant-size teaser trailer and poster with ant-size billboards. The billboards, spotted by Reddit users, have popped up in different parts of Australia (where apparently all ants reside since no billboards have been spotted elsewhere).
Just how far will this ant gimmick go? Ant-Man in ant-size? Ant farm at the film’s screening? The possibilities are endless! Here's some pictures of the billboards:
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Ant-Man invades picnics theaters July 17.
[via Vulture]
