Japan, Understandably Bored With Earth, Is Ready to Start Advertising on the Moon

The advertisement domination begins by sending a can of Pocari Sweat, a Japanese drink similar to Gatorade.

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Complex Original

Image via Complex Original

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Aside from the giant United States of America advertisement (i.e. the American flag) gracing its landscape, the moon is entirely ad-free. Compared to Earth, which is akin to a particularly ad-stacked Hulu experience, the moon is Netflix. Poor analogies notwithstanding, all of that is about to change if recently revealed plans from Japan continue as expected.

In 2016, a Space X rover will land on the moon with some decidedly dollar-conscious cargo. Among the rover's haul of everyday space travel necessities? A can of Pocari Sweat, a Gatorade-esque drink popular in Japan:

The can will remain on the moon with the hopes that a modern, space-friendly child in the future will one day find it and pop it open for a victorious sip, kind of like when NASCAR drivers drink definitely-not-hydrating-them soda after successfully driving in a circle faster than others. With the future of space travel changing dramatically, many ad firms expect a great source of income for non-governmental space flight to be advertising dollars.

Though the exact cost of Pocari Sweat's moon drop is not being revealed due to a nondisclosure agreement, Business Insider notes that this genius move of interstellar advertising brilliance is likely less expensive than a single minute of advertising during the Super Bowl here on Earth.

 

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