Retail Spotlight: South Willard LA

This left coast shop dips into Japanese and European influence, carrying brands you should get familiar with. Step inside.

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Complex Original

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Opened in 2004, South Willard was just what 3rd Street in L.A needed. The area was well-known for mom and pop stores, so avid surfer Ryan Conder and Danielle Kays flipped the script. "We felt we there was a need for the kinds of clothes we were interested in that were not being represented in Los Angeles," said Conder.

South Willard's style is heavily European and Japanese influenced and carries A.P.C, Band of Outsiders, Common Projects, Dries Van Noten, Patrik Ervell, Quoddy, Raf Simons, and Stephan Schneider. Be on the look out this Spring, as the creative duo will release their own collection all made in Japan. More shots of the space below...

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South Willard
8038 West Third St
Los Angeles CA 90048
323.653.6153
southwillard.com