Patta's Documentary Lets You Understand Why the Shop Is Important (Video)

Do you wear running sneakers? Then you need to watch this documentary on Amsterdam-based retailer Patta.

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Complex Original

Image via Complex Original

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If you've gotten into the running sneaker wave lately, you can, partially, thank Patta for it. The Amsterdam-based shop has been one of the foremost authorities when it comes to runners, and its collaborations with Nike, on the Air Max 1, are things of sneakerhead lore.

To celebrate 10 years of being in business, Patta has documented its experience and gives outsiders a taste of its influence. In a trailer for the documentary, the Patta crew can be seen traveling the world and linking up with sneaker personalities such as Bobbito Garcia. 

Not up on Patta yet? Shame on you. But watch the video above and take yourself to sneakerhead school.

[via Masta Lee]