Well now we've heard it all. Coca-Cola never misses an opportunity to make some extra money, as they have a hand in just about every beverage imaginable. Their line-up of drinks stretches well beyond soda with their own line of water, teas, energy drinks, and now...milk. Yes, milk.
Coca-Cola just introduced FairLife, a "premium" milk that contains 50 percent more protein, 30 percent more calcium, and half the sugar of average cartons you'll find in the supermarket. As expected, the "premium" name comes with a heftier price tag, which comes in at almost double the cost. Consumers have been on a major health kick recently, which has led to a major decline in soda sales, so the fact that Coca-Cola is moving towards a new, healthier category comes as no surprise. With many people switching to protein based diets, Coca-Cola is looking to bank off the hype, and rake in a portion of profits that are being seen from protein enriched bars, cereals, and cookies.
Although the product doesn't officially launch nationwide until 2015, FairLife is already in some hot water. The initial advertisement for the drink shows naked models coated in a splash of milk for the campaign accompanied by the words "Drink What She's Wearing" and "Better Milk Looks Good On You." The ads have been slammed as sexists and FairLife is already feeling the pressure before even hitting shelves, despite it's healthy benefits. Check out the FairLife ad below, and let us know what you think of Coca-Cola's newest protein-packed beverage.
[Self]
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