U.S. Sneakerheads Could Learn Something From This Release in Europe

This German boutique's release for a popular Saucony collaboration went down incredibly smoothly.

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Complex Original

Image via Complex Original

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First-come, first-served sneaker releases are few and far between in the U.S. these days due to the massive, unruly crowds that cause problems for pedestrians and other store owners. At times, releases have even been canceled altogether in order to thwart the frenzy, but it looks like The Good Will Out — located in Cologne, Germany — has figured out some effective crowd control measures. 

People were surprisingly well-behaved for the launch of the Sneaker Freaker x Saucony Grid SD "Kushwacker." In the clip below, you'll see plenty of smiling faces, beer drinking, and cake cutting, all adding up to a smooth, hassle-free release that actually looks like a great time.

Even better, from what we can see in the video, everyone was able to successfully purchase their pairs.

View this video on YouTube

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