Last week Stephen Curry and Under Armour teamed up to release the much-hyped ‘Curry 3’.
Curry’s third signature basketball shoe is a total advancement over last year’s edition, with some great features including: Under Armour’s trademarked Threadborne technology, lightweight Meta-Wing and Anafoam to support the heel and ankle, Charged Cushioning and Herringbone Traction.
To help hype the shoe, Under Armour has released a new commercial featuring the reigning MVP. The new “Make That Old” campaign sees Curry looking to better himself, forgetting the failures of his past, and embracing his total dominance of the game.
As the narrative goes in the ad, Curry isn’t going to let others dictate his legacy. He was told he was too small, and that he wouldn’t make the NBA. Today, his former detractors are looking pretty foolish to say the least. The player has already entered legendary status, and led his team to an insane 73-9 record. Of course, the main thing discussed this summer, was that Curry and his squad failed to take home the title. While it’s pretty difficult to call last year’s Warriors run a “disappointment”, Steph is focused on winning a championship. Under Armour is equipping the point guard with their latest sneaks and hopes to aid the star reach that next level.
The whole thing is pretty damn inspirational, and you can watch it all above.
To cop the new Under Armour Curry 3s, you can visit their online store here.
