Sneaker Spaces: Take a VR Tour of Concepts' Store and VIP Lounge

Take a look at Concepts' flagship store in Cambridge, Massachusetts, and see the section of the shop that only VIPs get to see.

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Boston is, arguably, the sneaker hub of America, playing home to brands such as New Balance, Reebok, Saucony, and Converse, and one of the world's best sneaker boutiques, Concepts. Founded in 1996 in the back of The Tannery, a premium footwear store, Concepts was a lifestyle offshoot that would boom into a global retailer with locations now in Dubai and New York City, as well as its hometown of Cambridge, Massachusetts.

Many people know Concepts for its sneaker collaborations, but on the latest episode of Sneaker Spaces, the shop's manager Deon Point gives a VR tour of its flagship location, as well as a tour of its VIP lounge and shopping area that not too many people get to see. To get a look at what's in store, watch the episode above.