Behind The Scenes of Vitaminwater's New Snowboard Commercial

Exclusive behind the scenes from Vitaminwater's new high budget snowboard commercial.

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Complex Original

Image via Complex Original

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The X Games has brought action sports into the commercial arena and athletes like Shaun White and Johnnie Paxson are appearing in TV spots pushing snowboarding into the mainstream. Complex recently visited Copper Mountain, Colorado, to check out the Vitaminwater Progression Camp and catch up with team rider Johnnie Paxson. NYC videographer Phillip Mansfield was on hand snapping great video of the freestyle rider and snowboarding film star. Check out this well played video featuring the insane skills of Johnnie Paxson and find out what goes into making a big budget commercial for Vitaminwater.

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