Event Recap: Heineken US Open Kick-Off Party

Check out the Dutch brand's plans for the upcoming Tennis extravaganza.

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Complex Original

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Last night, Heineken celebrated the kick-off of the US Open with a star-studded party at the Dream Hotel in NYC. Some of last night's celebrity guests included Molly Sims, Rosario Dawson, Matt Bomer and Russell Simmons. Heineken announced the creation of the the very first Heineken House during the US Open. There will be a grand amount of festivities to celebrate, enjoy, and enhance the US Open experience.

Heineken has served as the official beer sponsor of the US Open for the past 22 years. The Dutch brand makes sure to provide a great experience for fans of the tournament throughout the two week process. At the event, Heineken will provide live US Open match screenings in cabanas and lounges. There will also be special events and competitions including The Heineken Perfect Pour competition (fans will have an opportunity to win VIP tickets to that night's match), The Cornhole Competition, and a GIF-enabled photo booth. Check out the schedule below to see the details on the events Heineken will be hosting at this year's US Open.

Aug. 26-Sept. 9, 11 a.m.-9 p.m.: Heineken House open to the public

August 26-Sept. 5, 2 p.m. Daily: Heineken Perfect Pour

Sept. 4: Heineken Day

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