Everyone Thought Virginia Tech Running Back J.C. Coleman Was Wearing a Rolex Against Ohio State

It's more than just wearing a watch for Coleman, though.

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Complex Original

Image via Complex Original

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Tonight, the Ohio State Buckeyes opened their season at home against the Virginia Tech Hokies in primetime. Under the bright lights, the true stars shine. However, for Hokies running back J.C. Coleman, he let his watch do the shining for him. Literally.

Image via @jasonrmcintyre on <a data-cke-saved-href=

Initially, some people thought Coleman was wearing a Rolex on the gridiron. 

Virginia Tech's running back is wearing a Rolex. Yes, a Rolex. pic.twitter.com/jaKHmly7L0

— Cleveland SN (@SNCleveland) September 8, 2015

But it just turned out to be the perfect watch for the unpaid college player who is looking to stunt on a budget: G-Shock.

Gold watch on Virginia Tech RB JC Coleman looks like a G-Shock. Retail is $150.

— Darren Rovell (@darrenrovell) September 8, 2015

As you can see in the picture at the top, though, wearing a watch while playing is nothing new to Coleman. In an interview with The Roanoke Times, the senior tailback explained the reasoning behind the unconventional tradition. 

Consider it more like a string tied around his finger, or a sticky note placed near the office phone. It’s a reminder.

And look, if the NCAA allows it and you're playing in a nationally televised game, why don't you wear your flashiest timepiece? It just makes sense, right? 

Send all complaints, compliments, and tips to sportstips@complex.com

[via @jasonrmcintyre]

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