ABSOLUT Unveils Custom Vodka Bottles For "ABSOLUT Unique"

The vodka brand creates 4 million custom bottles for their "ABOSLUT Unique" collection.

Not Available Lead
Complex Original

Image via Complex Original

Not Available Lead

ABSOLUT recently unveiled "ABSOLUT Unique", a series of limited edition bottles designed from "orchestrated randomness". By re-engineering the company's production facilities, ABSOLUT was able to design a program that splashes the bottles with colors that can't be repeated. Around 4 million bottles were created and will be distributed globally. Continue below to check out an awesome behind the scenes clip into the making of ABSOLUT Unique. 

[via PSFK]

Latest in Style