Behind-the-scenes videos of factories to see how things are made have been all too common. It’s usually a blend of old people, a minimal piano soundtrack, and various old world machines doing work. G-Star Raw, however, takes a fresh approach to show you how its jeans are made with its Art of Raw campaign. How fresh? They even asked Skrillex to drop the bass for it. Besides the recognizable sound of dubstep, the video takes you on an animated journey on how G-star produces its denim and introduces its new mascot, Skeleton Dog. The film is to be shown at select theaters in Europe, the U.S., and Japan. Check out the preview above, and visit the G-Star Art of Raw microsite today when the full video drops.
[via wwd]
