White Mountaineering Runway Show at Pitti Uomo 83 (Video)

Tokyo does it best, in Florence.

Front row access to a runway show has never been easier, thanks to live streaming and recordings from all the various fashion weeks. It's not as awesome as rubbing-elbows with Kanye West or Thom Browne, but until you make it big time, this will have to do.

Japan-based White Mountaineering recently debuted its fall/winter 2013 collection at Pitti Uomo 83, and it stays true to the "urban explorer" aesthetic. Knits, prints, and technical outerwear let you wear high-end clothes while being on that "way more fresher, with way less effort" tip. The show reaches an awesome finale, but we don't want to spoil it for you. Just watch, or fast-forward to the end. It's well worth the wait.

[via Ustream]

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