A French Retailer Made an App That Lets You Buy Your Clothes From Ads on Bus Shelters

A French retailer is introducing a revolutionary way to shop just by scanning ads on cafés and bus shelters.

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Technology is moving at the speed of light, and fashion is trying to keep up with all the new innovations. The latest development in fast fashion is something more like, well, fast shopping. Comptoir des Contonniers, a Fast Retailing company that also owns Uniqlo, is introducing a revolutionary way to buy your clothes through 10,000 “locations” in France. These locations are actually ads on places and things like bus shelters, café tables, Uber cars, magazines, T-shirts and tote bags. 

The first step of this simple-enough proccess is to download a specific app for you phone that will scan any item you see. The app will contains all your info including payment and shipping details. So all you have to do is point, scan, and in less than 20 seconds your item will be ready to be shipped. If you’re familiar with QR codes, it pretty much works the same way.

See how shopping just got easier in the video above. And we wouldn’t be surprised if Uniqlo, and other companies start to implement this in the future.

[via Fashionista]

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