Beats by Dre Is Slowly But Surely Infiltrating High-Fashion and Streetwear, So What Does It Mean?

What do collaborations with Fendi and Kith NYC mean for Beats by Dre?

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Complex Original

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Beats by Dre has been making some serious headway, and headphones, as of late. The tech company recently collaborated with Italian label Fendi on a pair of luxe headphones first seen on the runway during Milan Fashion Week.

But, as you know, that hasn't been the only collaboration. 

Beats Electronics has been dominating the headphone market for some time now, both on its own and by teaming up with high fashion labels and streetwear brands. The projects have proven lucrative, helping Beats flourish at an exponential rate. And given the recent acquiring of the company by Apple and even huge co-signs by celebrities like Kanye West, the company shows no signs of slowing down any time soon. 

Watch the video above for a breakdown of how Beats by Dre if infiltrating everything from the runway to the streets. 

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