Harmony Korine, he of Spring Breakers and Kids fame, directs the latest Dior ad, highlighting its new fragrance "Addict." Featuring a bass-heavy remix of Die Antwoord's "Enter the Ninja," the commercial doesn't stray far from the conventions of other fashion house fragrance ads. A begowned model traipses around a palace before entering another world reminiscent of "Alice in Wonderland" and then whispering the fragrance's catchphrase. The EDM sounds and brief but intensive montage of low-fi grainy footage and somewhat trippy visuals bear Korine's touch, but don't expect anything too flagrant from the Nashville native.
Harmony Korine Directs the Latest Dior Fragrance Commercial
Harmony Korine directs the latest Dior "Addict" commercial for its latest fragrance.
Image via Complex Original
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