The March Studio-Designed Sneakerboy Store in Melbourne Resembles a Subway Tunnel

Take a look inside this beautifully designed store that is really a brick-and-mortar catalog.

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Average sneakerheads probably don't think twice about the architecture of their favorite stores, but that doesn't mean that the owners and designers of luxury shops can't go all out to create interesting and creative spaces to appeal to those of us who respect it.

In designing the interiors for the Sneakerboy concept boutique in Melbourne, Australian firm March Studio went with the "retro futurism of an Underground station, a reference to the sneaker's rise to fashion in New York's transport strike of 1966." A circular door leads to a tunnel-like alley of shoes on display, complete with shiny concrete floors and red LED displays throughout that are wired to display "sold out" and other messages in realtime with the store's computer system. The fitting room features cool chairs with iPads so that customers can browse the inventory.

As a concept store, Sneakerboy is a little different than your standard cop spot. In describing the project, March Studio says that "Sneakerboy Melbourne is at the cusp of this retail revolution. It is an online store you can walk in to; there is no stock, no cash, no till, and no product to take home. All that is needed to make a purchase in the store is a smart phone, (or one of the in-store Ipads) and a Sneakerboy ID."  

From the 1,200 meters of exposed cabling, to the library-style fitting room, it's clear that March Studio had a very different vision for Sneakerboy Melbourne than you're likely to see anywhere else. To learn more about the store, check out the Dezeen article at the link below.

[via Dezeen]

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