Continuing to deliver modern adaptations of classic workwear designs, Carhartt WIP presents its fall/winter 2014 collection in a fast-paced video campaign.
For this release, the brand went back into its archives and used original workwear pieces and iconic Carthartt products as a foundation. Carhartt then took said items and reinterpreted them with a variety of innovative cuts, patterns and graphics.
We know, “if it ain’t broke, dont’ fix it,” but these reworkings are exceptions. From parkas to patterned trousers, this release seems to be specifically crafted to bitch-slap anyone who has the guts to wonder if workwear is actually dead.
Check out the video above, and head over to Carhartt WIP’s website for more information about the collection’s release.