Lacoste LIVE—the younger, more contemporary offshoot line from Lacoste—has just released a new fragrance that is said to embody the same creativity and uniqueness found in its clothing.
Described as energetic with a cool edge, the cologne expertly blends dynamic scents that create a feeling of perpetual movement as each note reveals itself. The refreshing aroma of green leaves, lime, and aquatic scents provide a zesty touch that is balanced out by the more masculine notes of Guaiac Wood and dark licorice. This cologne clearly has a considerable amount of depth to it, which is definitely in line with its campaign slogan: “New Fragrance. New Perspective.”
From the diverse batch of scents to the minimalist bottle design, all components of the product were carefully crafted to spark imagination and encourage people to reinterpret the idea of perspective. And if you still need some convincing, Lacoste LIVE was also ranked as one of the top scents women want you to be wearing.
Take a look at the campaign video below, which features renowned street artist Zoer energetically recreating the cologne’s flacon. You can purchase Lacoste LIVE fragrance at Macys, Dillard's, Kohl’s, Sephora, as well as Lacoste’s online store and boutiques.
