The Coolest British Men's Brands Right Now

The best in menswear is across the pond.

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Complex Original

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If it's cool and popping, it's probably coming out of London. The resurgence of the "London look" is leading to another British invasion—except this time it's in your closet. Who hasn't seen the Palace impossible triangle-inspired logo on American skaters and cool guys alike? Or Nasir Mazhar's block lettering on the bodies of fashion heads everywhere? 

With London Collections: Men, kicking off this week, the fashion world looks from Victoria House, to the streets of South Bank to see the best looks coming out of the British Isles. With unfortunate footballer fashions and bootleg Burberry caps, England can get saddled with a terrible sartorial rep. But as one of the most diverse cities on Earth, the mix of cultures and looks makes it one of the most vibrant (and albeit occasionally weird) fashion scenes.

With mind to the city's big names that keep London in the spotlight and the eccentric young labels providing the pulsing scene's heartbeat, these are The Coolest English Men's Brands Right Now.

Christopher Raeburn

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Palace

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Craig Green

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Thames

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Topman

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Astrid Andersen

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Harris Wharf London

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J.W. Anderson

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Margaret Howell

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Nasir Mazhar

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