Exclusive: Chinx's Memory Is Kept Alive Through the Debut YAY Collection

Four Kings Managment keeps Lionel "Chinx" Pickens' legacy alive with the debut collection from his YAY clothing line.

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Complex Original

Image via Complex Original

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The untimely death of Lionel "Chinx" Pickens was a major loss for the hip-hop world. Not only did we lose a talented rapper and entrepreneur, we also lost a hero—a hero who used his platform and vision to inspire others to succeed.

This season, Chinx’s legacy lives on with the inaugural collection from his YAY streetwear line, which got its name from a lyrical catchphrase that encouraged youths to rise above.

"I’m so glad that the word is beginning to see that Chinx was more than just an artist; he was also a businessman that was on the verge of success in a number of areas," Chinx’s manager Doug Biggs Ellison said in a press release. "The YAY line is something that has evolved from one of his catch phrases, to a full out clothing line. The way that the urban community has embraced the line has been amazing. It has been my pleasure to work on the line with his wife, and brother, to make another one of his dreams a reality."

The debut collection is comprised of streetwear staples for both men and women. Graphic hoodies, varsity jackets, jerseys, snapbacks, and joggers, most of which are adorned with bold, but wearable, YAY branding are all available. 

"Anyone that knows Lionel knows he’s always been fashion forward," Chinx's wife Janelli Pickens said. "The release of the Fall/Winter collection allows us to introduce his dream of a clothing line to the masses. We will continue to evolve the line. Bringing his dreams to fruition and build his brand with the support of his fans, is our goal."

You can take a look at the debut YAY line in the images below. The Fall/Winter 2015 collection is available now at AllAbouttheYAY.com and Karmaloop.

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