In an on-going series presented by SHOWstudio, Gary Warnett explores the social and historical significance of one of our favorite sportswear pieces. No, we’re not talking about the track suit again. We’re talking about the hoodie.
Throughout the 36-and-a-half-minute video, Warnett gives a thorough history lesson of the garment, addressing its evolution from an item strictly reserved for athletic performance to eventually becoming a staple in every dude’s wardrobe. He also touches upon the stigma associated with the piece, as well as its place in pop culture—referencing films such as E.T., Rocky, and Juice.
If you’re interested in the history of sportswear, do yourself a favor and watch the video above. And keep your eyes peeled for the next installment of the sportswear series, which will focus on the topic of logos.
