The Tommy Jeans Campaign Starring Lucky Blue Smith and Hailey Baldwin Will Have You Feeling Nostalgic

Tommy Hilfiger unveils a new '90s-inspired collection.

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Complex Original

Image via Complex Original

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Tommy Hilfiger is taking it back to its heyday with the release of a new '90s-inspired capsule collection. Called "Tommy Jeans," the brand reimagines popular styles from the decade like its flag T-shirts, sweatshirts, and oversized denim jackets.

To help showcase the collection, Tommy Hilfiger enlisted Hailey Baldwin and Lucky Blue Smith. The two showcase the denim range in a series of images that will give you some serious nostalgia. 

"Reminiscing on the '90s reminds me of some incredible memories—from our first collaborations with musicians and celebrities to our continued passion for pop culture," Hilfiger said in a statement.

The throwback collection comes at the perfect time, considering there has been a huge '90s style revival. Recently, we've even seen brands like Gosha Rubchinskiy do its own take on Hilfiger's iconic logo

The Tommy Jeans collection is expected to hit stores and Tommy Hilfiger's online shop next week. For now, check out some of the images from the campaign below. 

 

 

 

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