Toronto Opens Canada’s First Puma Lab

Puma has opened Canada’s first Puma Lab, powered by Foot Locker store in downtown Toronto

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Puma has opened the doors to Canada’s first Puma Lab concept store in downtown Toronto. The Puma Lab powered by Foot Locker shop-in-shop opened Wednesday morning at 337 Queen Street West.

Recognizing The Six as a trendsetting city and a hotbed for sneakerheads, Puma wanted to expose its consumers to a curated, more exclusive, yet broader selection of goods some of which its customers may not have had access to in the past.

Canada’s first Puma Lab takes over the back of Queen Street West’s long-standing Foot Locker store. The unique shop-in-shop experience is broken up into three different sections – Icon, the Vault and the Innovation Zone - each featuring the brand’s most sought after footwear and apparel. One of the exclusives kicking things off? The space is stocked with the new Pink Dolphin capsule collection featuring jerseys, tees, and versions of the iconic Puma Suede in hues of blue, pink and aqua. Hitting shelves at Canada’s first Puma Lab concept store on Saturday? Puma’s latest collaboration with London-based fashion label Trapstar.

Of course, this isn’t the first concept store for the lifestyle brand. Puma made waves when they opened their first Puma Lab concept inside of the Foot Locker store at the South Dekalb Gallery Mall in Atlanta back in February 2014. They soon followed up with customized iterations in Foot Locker stores across the United States.

"The reception to Puma Labs across the US has been phenomenal,” said Mark Maguire, Sr. Vice President, Sales of PUMA Canada in a release. “Foot Locker has been an amazing partner of ours and we are thrilled to be expanding the Lab into the Canadian market; with the importance of Toronto in North America, opening up a Puma Lab here was a natural fit.”

Not in Toronto? Don’t worry the Queen West location won’t be the only place to score Puma exclusives in Canada. A second Puma Lab Powered by Foot Locker location will open at the Foot Locker inside the Bramelea City Centre in Brampton on Friday July 29, 2016.

In the meantime... you can peep the Canada's first Puma Lab concept store below and stay up to date on the latest news from Puma Lab Powered by Foot Locker by visiting Footlocker.com/PumaLab.

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