The unveiling of Rihanna’s debut Fenty x Puma collection was one of the most talked about events at February’s New York Fashion Week. So it was fairly surprising when rumors began circulating that RiRi was ditching the Big Apple in favor of Paris for this season’s show. Well, as we all know now, the reports were true; however, you won’t have to be at Paris Fashion Week to watch the presentation as it goes down.
According to Vogue, the Spring 2017 Fenty x Puma range will be staged at 7:30 and 8:30 p.m. in Paris on Sept. 28. The show will be live-streamed exclusively on Tidal and can be viewed by non-members, as well.
“It’s a dream for me to be able to present my second collection of Fenty Puma by Rihanna in Paris," Rihanna said in a press release. "I approached this season very differently and felt the theme and concept was best suited for one of my favorite cities, Paris.”
The Spring 2017 show is expected to offer something completely different than what we saw at NYFW. Though the details have been kept to a minimum, it will reportedly be an intimate show that strays from the typical runway formula.
Since signing on as Puma's creative director in 2014, Rihanna has elevated the sportswear giant in both sales and design. Her pieces are an impressive fusion of ’90s styles, traditional athletic gear, and, of course, streetwear. The most popular items to come from the Fenty x Puma collection are her footwear pieces, most of which sell out quickly after their releases. According to a Bloomberg Business report, Puma's sales skyrocketed at the end of 2015, thanks in large part to Rihanna’s sneakers.
