Roc-A-Fella Records co-founder Kareem "Biggs" Burke and lifestyle specialist Emory "Vegas" Jones" have teamed up to launch 14 limited edition capsule collections in one day to celebrate the 20-year anniversary of Jay Z's Reasonable Doubt album as well as the rapper's birthday on Dec. 4.
Each collection is a tribute to a track off Jay Z's iconic 1996 debut album that offers a visual interpretation of the 14 titles and standout lyrics. The clothing items include T-shirts, crew necks, hoodies, hats, beanies, as well as re-printed Reasonable Doubt cassettes, which will all cost you somewhere between $25 and $145.
"Our authenticity and emotional connection with our consumers is what makes these capsule collections so special," Biggs said in a press release. "Our talented team of designers are channeling new energy, which creates culture beyond the realm of music. It's the perfect moment to celebrate the release as Jay Z's birthday is on Dec 4th."
Collaborator Vegas went on to add, "Biggs and I were really excited to play a role in bringing this exclusive collection to our customers who have come to anticipate these limited edition pieces. Through the synergy between our numerous brands, we are able to effectively market to consumers an entire lifestyle. By honoring the past, celebrating the present and embracing the future, we are creating trends that influences the masses."
To celebrate the release and Jay Z's 47th birthday, each of the 14 specialty stores will also host an exclusive event at their respective locations. Earlier this year, the brand executed a similar idea with the creation of Reasonable Doubt pop-up-shops around the country that also celebrated the album's 20th anniversary with a special experience for fans.
Check out the capsule collections and the full list of stores below. The collection will officially launch on Saturday, Dec. 3. You can check out more info on the collection right here.
Store Name (City) - "Song"
Social Statue (Multiple Cities) - "Can't Knock the Hustle"
Maniere (Atlanta, Georgia) - "D'evils"
Feature (Las Vegas, Nevada) - "Can I Live"
Woodstack (Brooklyn, New York) - "Brooklyn's Finest"
Politics (New Orleans, Louisiana) - "Politics as Usual"
Crème (Norfolk, Virginia) - "Dead Presidents"
Xhibition (Cleveland, Ohio) - "22 Two's"
Corporate (Cincinnati, Ohio) - "Bring It On"
UBIQ (Philadelphia, Pennsylvania) - "Coming of Age"
Concepts (New York, New York and Boston, Massachusetts) - "Feelin' It"
Soho Gallry (Miami, Florida) - "Aint No Ni**a"
Black Market (Dallas, Texas and Irvine, California) - "Cashmere Thoughts"
Oneness (Lexington, Kentucky) - "Friend of a Foe"
Alchemy (Birmingham, Alabama) - "Regrets"
