PROMO: G-SHOCK Presents—The Many Faces of Toughness

The leader in timepiece fashion brings style to strength.

Toughness can mean many things. For some, it means unrelenting; unrestrained; unbreakable. This type of toughness entails being rugged and robust, with an unparalleled physical strength.

For others, toughness means something else entirely. It’s about being completely comfortable in your own skin—about striving for something greater at all costs and at all times. This type of toughness requires a refined demeanor and an elevated sense of style.

G-SHOCK is proud to introduce two watches that represent these dual faces of toughness: the all-new GA710GB-1A and the G-Steel GSTS110G-1B.

With a face that features a black & gold color coordinate, 3D bold hands, and a 3-dial design, the GA710GB-1A is the ultimate timepiece for the fashion-oriented young man who embodies both street smarts and street toughness. The GA710GB-1A is the ideal amalgam of style and strength, with features ranging from a metal gold IP buckle and gloss finish to shock and water resistance up to 200 meters.

The GSTS110G-1B meanwhile is a member of the acclaimed G-SHOCK G-Steel line of timepieces, and features a Black Out color scheme and layered guard structure that exemplify refined toughness. Its stainless steel construction features a resin bezel and resin band, giving it a sleek, modernistic feel. Shock and water-resistant as well, it’s also solar powered, and features full-auto double LED lighting and Neo-Brite luminous hands.

With G-SHOCK watches, toughness isn’t only a state of mind, it’s a state of being. To get a closer look at the GA710GB-1A and GSTS110G-1B in action, be sure to check out the video above. 

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